Position : Talent Branding Strategist
Atlas is a nationwide leader in civil engineering, materials testing and geotechnical consulting services for environmental, industrial and infrastructure construction projects. Headquartered in Austin, TX, Atlas currently has over 3,500 employees with offices throughout the US, including Alaska & Hawaii. It's no accident that Atlas creates a better experience for infrastructure and environmental projects. It's how we are built - with the best people in the industry, with the reach and expertise to help at any and every step of the project, and with a heart-led approach that puts quality and safety at the center of everything we do. We're just built to be better. We are a great company.
We are seeking a Talent Branding Strategist to join our HR team! Come join us!
Job responsibilities include but are not limited to:
- Talent Brand Development: Create and refine a compelling talent brand that attracts, engages, and retains top talent in key markets, aligning with Atlas culture, values, and employee experiences. Ensure consistent communication across all
- Content Creation: Develop engaging content for advertisements, visual materials, and social media that effectively communicates our brand identity and enhances recognition among potential candidates.

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- Online Presence Management: Oversee our online presence, including social media, career sites, and review platforms, to maintain a consistent and positive brand
- Collaboration with Talent Acquisition: Partner with the talent acquisition team to maximize our talent brand, ensuring that all candidate touchpoints consistently reflect our brand values. Event Coordination: Plan and execute recruitment events, workshops, and employer branding campaigns to promote the company culture and attract talent.
- Employer Branding: Use authentic storytelling to reinforce our employer brand, enhancing employee experience and engagement both internally and
- Communication Strategy Development: Collaborate with the communications director to design and implement an effective multi-channel communication strategy for HR initiatives.
- Design HR Materials: Create HR-related materials (print and digital) for recruitment, onboarding, training and development, benefits, and policy reference guides, etc., ensuring a cohesive visual identity.
- Employee Value Proposition (EVP): Work closely with HR, marketing, and communications teams to develop a compelling EVP, showcasing evidence-based stories and key themes that resonate within the organization.
- Intranet Enhancement: Redesign and enhance the company's Intranet HR site to improve communication, employee experience, collaboration, and modernize our digital workplace.
- Diversity and Inclusion Commitment: Ensure that company strategies, policies, and practices further our mission to promote a diverse and inclusive
- Brand Metrics Monitoring: Monitor and analyze employer branding metrics and benchmarks to measure effectiveness and inform strategies.
- Brand Integration: Act as a brand ambassador, embedding the employer brand throughout the organization.
- Market Research: Conduct research to understand industry trends and competitor practices in employer branding, ensuring our strategies remain innovative and
- Training and Workshops: Develop and deliver training sessions for HR and hiring managers on brand representation and effective storytelling.
- Digital Marketing Collaboration: Collaborate with the digital marketing team to align recruitment campaigns with broader marketing strategies and enhance online
- Feedback Mechanism: Establish channels for receiving feedback from candidates and employees to continuously improve the recruitment and branding process.
Qualifications:
- Detail-oriented and technically proficient, thriving in a fast-paced, collaborative
- Creative and strategic thinker with a passion for storytelling through design and
- Knowledge of video editing and production can be a plus for creating dynamic
- Excellent communication, collaboration, and project management
- Ability to manage multiple design projects simultaneously, meeting deadlines and project requirements.
- Ability to work effectively in diverse (cross-cultural) environments and understand global recruitment practices.
- Strong writing and content creation
- Experience with social media and online marketing
- Experience with tools for tracking social media engagement and analyzing trends to refine branding strategies.
- Proficient in Microsoft Office and familiar with HR and recruitment
- Solid understanding of design principles, typography, and color theory, with the ability to select appropriate colors, images, text styles, and layouts for various mediums.
- Working knowledge of page layouts, capable of creating visually appealing and effective designs for both print and digital media.
- Proficiency in industry-standard design tools, including Adobe Photoshop, Adobe Illustrator, and InDesign.
- A demonstrated talent for artistic design and a keen sense of
- Bachelor's degree in graphic design, marketing, communications, or a related
- 5 to 7 years of relevant This includes experience in employer branding, HR marketing, content creation, and managing online presence, as well as collaboration with talent acquisition and marketing teams.
Benefits:
Atlas offers a comprehensive benefit program to meet the diverse needs of our employees. Depending on your employment status, Atlas benefits include health, dental, vision, life, AD&D, voluntary life / AD&D, disability benefits, leaves of absence, 401k, paid time off, paid holidays, employee assistance program, educational assistance program.
Who We Are:
We strive to be the most sought-after infrastructure and environmental solutions company, known for our unique, values-driven approach and brought to life by the industry's most exceptional people.
Atlas provides professional testing, inspection, engineering, environmental and consulting services from more than 100 locations nationwide. We deliver solutions to both public and private sector clients in the transportation, commercial, water, government, education and industrial markets.
With a legacy of providing consistent quality and results, Atlas creates a better experience at every stage of an infrastructure project. We connect the best experts in the industry to deliver value from concept to completion and beyond. This means doing everything our clients expect and then raising the expectations in a way that only our people can.
Our Values:
Life: We enhance quality of life. We value people and safety above all else.
Heart: As our hallmarks, we act with compassion, empathy and respect.
Trust: We work together as partners, doing what we say with full accountability.
Mastery: Always striving for the highest quality, we ensure greatness inspires all our work.
Diversity, Equity & Inclusion are at the core of our purpose & values:
We are committed to enhancing the lives of our employees, customers, shareholders, and the communities where we live and work. We believe in our heart-led approach and place a strong focus on conducting our business in an ethical, compassionate, and respectful way. Through our Diversity, Equity & Inclusion Program, we seek to hire, develop, and promote a talented and diverse team of professionals nationwide. We believe in leveraging the power of our different backgrounds, beliefs, perspectives and capabilities to create value for our company and our communities. Our values of Life, Heart, Mastery and Trust are the principles by which we operate, the character of our people, and the culture of our organization. We're Stronger Together.
Atlas EEOC Statement
Atlas is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Talent Branding Strategist ID-11305