Director of Creator Paid Media Job at Mavely in Chicago ID-11283

December 2, 2024

Position Summary Mavely is seeking a seasoned Director of Creator Paid Media who will be instrumental in scaling our creators' most impactful organic content through strategic paid advertising initiatives. In this role, you will lead the development and execution of paid media strategies aimed at amplifying the reach and effectiveness of our creators' top-performing posts on behalf of Mavely and our brand partners..

You will leverage your expertise in social media advertising platforms—including Facebook, Instagram, TikTok, LinkedIn and Pinterest—to boost content visibility and engagement. Through analytics and experience you will identify content with the highest potential for paid promotion, interpret performance data effectively, and ensure that each campaign is optimized for maximum return on investment and aligns with the specific goals of Mavely and our brand partners.

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Key Responsibilities: Campaign Development: Create, manage, and optimize paid media campaigns across primary social media ad platforms (e.g., Facebook, Instagram, TikTok, Pinterest). Content Amplification: Identify high-performing organic posts and strategize on boosting them through paid advertising. Brand Collaboration: Work closely with brand partners to understand their goals and tailor paid media strategies to meet their objectives. Performance Analysis: Monitor campaign performance, analyze data, and provide actionable insights to improve ROI, engagement, and overall effectiveness.

Budget Management: Allocate and manage advertising budgets efficiently across various campaigns to maximize results. Trend Monitoring: Stay up-to-date with the latest trends, platform updates, and best practices in paid social media advertising. Reporting: Prepare detailed reports on campaign performance for internal teams and brand partners, highlighting key metrics and insights.

Cross-functional Coordination: Collaborate with marketing, sales, product and creator success teams to ensure cohesive messaging and strategy alignment. Innovation: Explore new advertising opportunities and platforms to expand our paid media offerings.

Qualifications: Bachelor's degree in Marketing, Advertising, Communications, or a related field. Minimum of 10 years of experience in paid media management, with 5 years within the social media advertising space. Proficiency with social media ad platforms (e.g., Facebook Ads Manager, Instagram Ads, TikTok Ads). Strong ability to interpret data, derive insights, and make data-driven decisions.

Excellent verbal and written communication skills with the ability to present ideas clearly. Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment. Creative thinker with a passion for staying ahead of industry trends and exploring new advertising avenues.

Director of Creator Paid Media Job at Mavely in Chicago ID-11283

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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Other Jobs You May Be Interested In

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

5. HOW DO YOU PROCESS INFORMATION?

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

8. HOW TO PRIORITIZE WORK?

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

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