Digital Marketing and Communications Manager ID-11304
Job Description
We are seeking an innovative Digital Marketing and Communications Manager, based in our Chicago office to join the Rockfon North America team. This position is hybrid, in office Mon. through Thurs. with work from home option on Fri. (zip code: 60638). This position has 3 direct reports that focus on 1) website dev. and SEO, 2) campaigns and social media working w/ our CRM and sales/mkt leads and 3) branding/mkt, literature.This is a great opportunity to play a pivotal role in driving the marketing strategy and to be responsible for developing and executing integrated marketing plans, leveraging both digital and traditional platforms, to reach key stakeholders such as architects, interior designers, contractors, and distribution customers. You'll work hands-on to elevate brand awareness, generate leads, and nurture relationships, while upholding the highest communication standards across all channels.
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Ready to help build a better future for generations to come?
In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.
Join us and make a difference!
Your Future Team
Join a global leader in acoustic ceiling and wall solutions, where you will contribute to innovative and sustainable building environments. You will report to the Vice President of Marketing and Business Development and partner with internal and external teams to ensure seamless execution of Rockfon's strategic marketing objectives. Enjoy a collaborative fast-paced work culture where your ideas and contributions are valued. Apply now and join a company committed to creating solutions that make buildings sound as good as they look.
What You Will Be Doing
- Design and implement marketing communications plans that drive brand awareness and lead generation through digital channels (SEO, SEM, social media, email marketing) and traditional media (PR, content creation, advertising).
- Work closely with Product Management to create compelling campaigns for new product launches, and with Sales Enablement to streamline lead management processes.
- Drive website development, improve UX, and manage content to enhance the overall digital experience.
- Lead the production of high-quality content, including video, graphics, case studies, and literature to support marketing and sales efforts.
- Oversee relationships with digital, creative, and PR agencies to ensure marketing spend delivers maximum return on investment.
- Enhance Rockfon's presence in the media and industry by strategically leveraging PR, campaigns, and partnerships with key associations.
- Manage the marketing budget, ensuring resources are allocated effectively, and regularly report on key metrics to track progress and performance.
- Manage and develop a team of 3 marketing specialists, fostering a collaborative and results-oriented culture.
- Travel of 20% to tradeshows and visits w/ sales team
What You Bring
- 5+ years of experience in B2B marketing, ideally in the construction or specification sectors, with a strong focus on lead generation and demand marketing
- Proven track record in designing and executing successful marketing campaigns, including analytics and post-campaign reporting
- Expertise in marketing automation (preferably Marketo) and lead nurturing
- Strong leadership skills with experience managing and motivating a team
- Excellent written and verbal communication skills, with the ability to engage with stakeholders at all levels
- Strong organizational and analytical skills, with the ability to manage multiple priorities and meet deadlines
- Proficiency in Microsoft Office and experience with digital tools and platforms
- Ability to travel 20%
What We Offer
- Competitive Salary
- Generous Benefits - Effective your first day!
- Comprehensive Medical, Dental and Vision coverage
- Educational Assistance
- 401K Match - up to 6%
- No cost Life and Disability Programs
- Company provided Personal Protective Equipment
- Employee Assistance Program (EAP)
- Fitness reimbursement
- Work-Life Balance
- Paid Time Off (PTO)
- 12 Paid Holidays per year
- Paid Parental Leave
The salary range for this position is $125,000.00 - 145,000.00 Your compensation is determined based on location, experience and the pay of employees in similar positions. This position is bonus eligible.
Who We Are
We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive. We are a global company with more than 12,000 employees, located in 40+ countries with 51 manufacturing facilities... all focused on one common purpose - to release the natural power of stone to enrich modern living.
Digital Marketing and Communications Manager ID-11304